12/27/2023 0 Comments Oanda ratethe advantage for investors is: performance, ease of control of the investments, instant liquidity of funds.the advantage for a trader is: he has immediate access to the trading platform through the desktop or his mobile device, easy control 24h a day.What is the unique selling point of Oanda, what is the bigger story? Oanda combines speed of execution, reputation and ease of transfer for consumer and professionals alike. That smart phone is needed to use Oanda's services. Today, people would rather leave the credit card at home than their smart phone. Remember the ad?: "don't leave home without it". With it, transfers in various digital currencies will become the norm and it will be important to keep the transfer cost very low, which usually means outside the banking area. Technology enables sending small amounts of money. I call it "a product for the future" because in a few years' time, consumers will need to think global, in various currencies, rather than national, only in their home currency. Switch between currencies and assets at minimal trading cost. Imagine to send any currency in any amount to anybody in the world, with only the e-mail address or the mobile phone number of the recipient required - at low cost a restaurant in Zurich may want to accept bitcoin, or a friend would like to get dollars for his service.Īll you need is a smart phone and an account at Oanda, no installation needed.Īccept and send any currency at minimal cost which means: you stay flexible. 4) Oanda is the All-Forex Company - a product for the future.If Oanda succeeds in offering above-average and consistent performance with these products, it will enhance its reputation among the target group, which is the larger trader - and provide a stable source of income. Oanda offers systematic investment products which are rule-based investments they offer the advantage of a systematic investment process and will develop into an asset class of their own.Ī client of Oanda may want to keep part of his liquid assets at work in the financial market, but with immediate liquidity in case he needs it. There is much room for improvement here for a technology-savvy company like Oanda. The amount of currency loss incurred by corporate America every year is very significant. Or a merchant receiving Japanese Yen in six months time he may want to lock in the exchange rate now.Īll this is available at extremely favorable rates usually not offered at banks. The CFO may want to hedge this exposure in advance for every month, to keep payments in line with his budget. Imagine a Swiss company paying monthly salaries to its staff in Tokyo. 2) Oanda is a currency hedging and currency transfer platform for companies:.I estimate this market at 500.000 currently active traders worldwide, mostly focusing on the very short-term trend of the financial market. Oanda was the first company to develop the retail industry for currencies 15 years ago which was previously a highly profitable, but closed shop for banks.Īny investor, including small ones, can now trade many financial assets and diversify his portfolio globally, at almost no trading cost. 1) Oanda is a multi-asset trading platform.It is part of the essential tool kit which you will need in the future. In the next four minutes, I give you an update on where Oanda, the Forex Company, is going. How does the industry change? What the response and vison of Oanda? The OANDA fxTrade system provides retail and institutional clients a state-of-the-art platform that enables competitive, real-time access to the foreign exchange market. With its launch of fxTrade in 2001, OANDA was one of the first companies to offer fully automated online currency trading. In 1997 OANDA became an Internet-based business-to-business application service provider (ASP) and currently services over 75,000 ASP clients around the world. Today, it handles more than a million queries a day. Possessing one of the world's largest and most accurate databases of currency rates, OANDA was the first in 1995 to offer a broad range of currency exchange-rate information free of charge over the Web. Today, the global forex market trades over $4 trillion/day (30 times larger than NASDAQ and NYSE combined), with online retail trading a rapidly growing part of that market. OANDA was founded on the belief that technology and the Internet would globalize the marketplace, creating an unprecedented need for currency-related products and services.
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